Organisations all over the world acknowledge and value the role of communication as a tool for achieving and sustaining strategic goals and objectives. Therefore, an effective communication strategy should be at the core of a strategic management function for effective and efficient service delivery for any organisations. This effective communication is critical and essential for City Councils to build and maintain a positive and vibrant identity amongst its various stakeholders as it helps to communicate and raise awareness of the City Council’s services and projects. Furthermore, an effective communication strategy helps City Councils to maintain a healthy internal information flows among its staff. This type of communication, in its very nature, should be a two-way activity to promote better community and stakeholder participation and engagement.
Realising the importance of a two-way effective communication and also in response to the enactment of the Access to Information (ATI) Act (2017), the Blantyre City Council (BCC) embarked on the development of the Communication Strategy to be the guiding principle of all Council communication work, both internally and externally. Ideally, this Five Year (2018 to 2023) Communication Strategy concretises the aspirations of the BCC Strategic Plan pillars of good governance and community engagement.